“Experts Defend Videogames’ Educational Role,” La Prensa’s article on a study from researchers at the Open University of Catalonia, caught my eye. What the researchers point to is the need for Ludoliteracy, an understanding of how video games work, what they teach and how they influence us as humans. They point to the marginalization of … Continue reading
Category Archives: Advertising
Gender Identification Begins…
This was originally posted on February 28. I’m updating because I want to add JeongMee Yoon’s work: “Pink is For Girls….” from Slate.com “The consumer embryo begins to develop in the first year of existence…Children begin their consumer journey in infancy…and they certainly deserve consideration as consumers at that time.” James U. McNeal, Pioneering Youth … Continue reading
Girls’ Lockers: Moms and Marketers Stay Out!
When I read the October 9, 2011 New York Times Article “Middle School Girls Unlock a World of Their Own, in Miniature” my first reaction was – well, to squelch my first reaction – repulsion. Taking offense at school locker decorations (and companies creating demand for certain kinds of “locker furnishings”) might mean I’m a … Continue reading
Why do our eyes glaze over?
We don’t judge or say “Throw it out!” but, rather, learn to live with media in all forms on your own terms and even enjoy the experience. Continue reading